The new milk promotes 50% more protein and calcium and 50% less sugar than regular milk. That's what's led to this amazing and great-tasting milk." New cold filtration “We literally designed fairlife at our kitchen table combining my interest in healthy wellness products and Mike's veterinary and scientific background. "We believe today's active families want more protein and calcium without lactose. "Mike and I have been dedicated for years with finding ways to produce more nutritious milk," Sue says. Thus they are not amateurs in dairying and selling dairy products.įounders Mike McCloskey (think chairman of Fair Oaks Farms, 35,000 cows, 25,000 acres and international tourist destination in northern Indiana) and his wife Sue, dairy farmers who co-founded fairlife, believed they could create new products to provide families with better nutrition from the wholesome goodness of real milk. Who would be dumb enough or perhaps ingenious enough to try and market a new milk in light of the annual downward trend (for decades) in milk drinking, one might ask? After all, dairy producer checkoff funds have been used for decades in efforts to stop the every-year decrease in milk drinking.ĭon’t jump to conclusions! fairlife, LLC, headquartered in Chicago, is behind the new milk now hitting the market.įairlife LLC was founded in 2012 by Select Milk Producers, a co-op of 92 family-owned dairies that already marketed Core Power, a high protein drink created for fitness enthusiasts and on-the-go protein seekers. These are two test markets with the national rollout being planned for later this spring. Touted as a high nutrition milk (50% more protein and calcium, 50% less sugar than regular milk) that just began selling in the Minneapolis and Denver markets. Let's travel back to February 2014 when a new product called “'fairlife' purely nutritious milk™ (that is how it is spelled) appeared on the scene.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |